Tuesday, October 28, 2008

VACOC Monthly Guest Expert Teleseminar Series:

How to NOT Undersell Yourself in a Down Economy

DATE: Thursday, November 20, 2008
TIME: 5pm PST / 6pm MST / 7pm CST / 8pm EST
DURATION: 60 minutes (call in 10 min. early to secure your seat)

WHO SHOULD ATTEND? This class is open to all Virtual Assistants, small/boutique business owners, solo professionals, solopreneurs and independent professionals. Invite your business buddies! If you know some folks who would like to attend, feel free to copy and paste the contents on this page, and post invitations on the forums, listservs and groups you participate in.

Mikelann Valterra, Director of the Women's Earning InstituteHas the economy got you down? Do you worry you won't earn enough, but you find yourself giving away free time and discounting your services in other ways? Author Mikelann Valterra, directory of the Women's Earning Institute, focuses on empowering women to earn their worth—even in a down economy.

In this powerful teleclass, Mikelann explores the psychology of why even successful business women undersell themselves and what to do about it. Women who "underearn" deal with complex emotional issues around making money. Mikelann will look at the emotional and financial cost of discounting yourself and your services, and the message you convey when you suppress your fees. She will talk about how to protect your time as well as what people really want to buy from you. She will also explore the hard notion that not everyone should be able to afford you and how this translates when the economy is down. Lastly, she'll discuss ways to feel great charging your full fee.


  • How and why women under-price themselves;

  • How getting in touch with "resentment" can make you more money;

  • How to avoid discounting yourself;

  • How to protect your time;

  • How to charge your full fee and feel great about it!

... and much, much more!

Be sure to register today to reserve your spot and get your burning questions answered!


About Mikelann Valterra

Mikelann Valterra is the founder and director of the Women's Earning Institute and the author of the book, "Why Women Earn Less: How to Make What You're Really Worth," and the workbook, "How to Set and Raise Your Rates." As a specialist in earning issues, she speaks and consults widely on how to overcome self-sabotaging beliefs about money. From KOMO News 4 to the Washington Post, she talks about transforming one's relationship to money, and how women can earn at their potential. To subscribe to the free monthly "Earn Your Worth" e-newsletter, go to http://www.womenearning.com.

Until next time,

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